KNOW AND GO . ORG
KNOW AND GO.org is a private effort to educate, protect and mitigate harm to the wider public by compiling and publishing accessible information and location-specific, comprehensive evacuation guidance to the general public prior to and during natural disasters and mass casualty events.
Interested in hosting a sign, getting your city on our list or joining the mission?
Please reach out!
OUR STORY
an informed public is an empowered public:
we're tackling the WHEN, the WHERE, the HOW and the WHAT'S NEXT before
the emergency happens.
we're empowering + educating communities and their visitors about what to do when tsunamis, wildfires, earthquakes and other natural disasters and mass casualty events occur.
OUR APPROACH
CUSTOMIZED CONTENT FOR DIFFERENT MUNICIPAL NEEDS
STEP ONE:
We work with current available information, local and national public service departments and knowledgeable community partners to compile, analyze and aggregate various evacuation routes + emergency resource information for the simplest, most accurate, comprehensive and recent information possible, then provide these pages to the public in high-traffic areas via scannable QR codes and PDF downloads for offline use during emergencies.
STEP TWO:
Each step of our analysis is based upon a single, first-priority question: what information would our loved ones need if they had to evacuate a place they were visiting for the first time?
We streamline information around this approach, and develop fresh strategies for each municipality based on different community needs. By building 'mini-sites' on simple pages right here on a central site, we're able to provide clear, concise instructions and informational resources capable of educating a wide variety of audiences, from emergency responders to lifelong locals to weekend tourists -- all available with a simple QR code scan or entering the unique URL tag of a location.
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Our team ensures every campaign is optimized for maximum risk mitigation and ease-of-use.
STEP THREE:
Studies show public education campaigns to effectively impact real-time outcomes in emergency situations. Our simple, accessible approach and combined resource updates + site optimization mean that entire municipalities, businesses, tourist areas and individual citizens can communicate important information for visitors, even as situations evolve during public emergencies.
We refine our content, resources and strategies based on market research, data analysis and user insight to enhance the efficacy and reach of our public service.